DAPS Advertising Share Price Target 2026, 2030, 2035, 2040

Share of DAPS Advertising Limited is currently trading at around Rs. 23. Investors are asking for the DAPS Advertising share price targets for 2026, 2030, 2035, and 2040. In this article, we discuss the company’s business model, financial performance, future growth prospects, and estimated long-term share price targets.

Discussion & Analysis of DAPS Advertising Limited

DAPS Advertising Limited, an integrated advertising agency based in Kanpur, was incorporated in 1999. The company provides advertising services across print, electronic, and outdoor media. As of 2025, DAPS is gradually transitioning from traditional advertising formats to a more digital and integrated business model.

Current Business Position

DAPS Advertising is a micro-cap company listed on the BSE SME platform. Its market capitalization is around ₹11–12 crore, making it a small but focused player in the competitive advertising industry.

Financial Health

The company’s financial performance for the half-year ended September 30, 2025 shows steady improvement:

Revenue Growth: Revenue increased by around 22.7% to approximately ₹9.84 crore.
Profitability: Net profit grew by about 10.6% to ₹44.79 lakh.
Debt Status: The company has an almost debt-free balance sheet.
Valuation: The stock trades at a low P/E ratio (around 9–10) and below book value.

Operational Strengths

DAPS Advertising holds Indian Newspaper Society (INS) accreditation, allowing it to directly place advertisements in major newspapers. Its services include:

Print & Electronic Media: Newspapers, television, and FM radio advertising
Outdoor Advertising: Hoardings, banners, and Digital Out-of-Home (DOOH)
Event Management: Roadshows, seminars, and corporate events

Future Business Prospects

The future growth of DAPS Advertising depends on digital expansion and scaling beyond its regional base.

1. Digital Transformation

The shift toward DOOH advertising and digital media is a key growth driver. The company has started using LED vans and video content to target Tier-2 and Tier-3 cities.

2. Government & Infrastructure Projects

DAPS is actively bidding for government and municipal advertising contracts, including projects in areas like Kanpur Cantonment. Long-term contracts can provide stable and predictable revenue.

3. Expansion of Services

An increase in authorized capital indicates expansion plans. Strengthening creative design and digital experience services could improve profit margins.

Challenges

Despite positive growth, the company faces challenges such as:

Negative operating cash flow
High debtor days (around 165 days)
Slow revenue growth over the past five years